Built by a GHL agency owner. In private beta.

Show some discipline.
Put some money in the box.

A portion of every Stripe payout — auto-routed into your brokerage, your IRA, the S&P 500, your savings. Before the money lands in checking. Before you can spend it.

FREE FOREVER · FOUNDING MEMBERS GET LIFETIME PRO ACCESS

Route every payout into:
Brokerage
Schwab · Fidelity · Vanguard
IRA / Roth
Tax-advantaged
Solo 401k
Carry · MySolo401k
S&P 500
VOO · VTI · index funds
Savings
High-yield, tax reserves
The Philosophy

You've already invested in yourself.

There is no ROI like betting on your own machine. Finding a business you're good at, working your ass off, and getting paid for it — nothing in any market compounds faster than that.

You made that bet. It paid off. Stripe payouts land every week to prove it.

The index fund is where money goes after the machine is built.
It's not how you build it.

Your machine is built. It's throwing off cash. And right now, 100% of that cash lands in checking — where it becomes lifestyle, taxes, and "I'll invest next quarter."

The second game — the one that decides whether you retire wealthy or just busy — is making sure a portion of every payout never comes into your hands.

Founders Treasury is that mechanism. A vehicle to make sure you never see the money. An apparatus for getting rich slowly. A box you put a piece of every payout into — automatically — until it's a habit you don't have to think about.

You built the machine. Now build the box.
Get rich slowly.

The Gap

Successful operators with unsuccessful retirement accounts.

It's not laziness. It's not financial illiteracy. It's that the entire wealth-building infrastructure your old job ran in the background vanished the day you went out on your own.

When you had a job
  • ✓
    401k auto-deduction
    Money invested before you saw it
  • ✓
    Employer match
    Free money on top of your contribution
  • ✓
    Tax withholding
    No April surprise
  • ✓
    Direct deposit + savings
    Money split before it hit checking
When you went out on your own
  • ✕
    No auto-deduction
    Stripe payout hits your bank. Then?
  • ✕
    No employer match
    You ARE the employer. Forgot to match?
  • ✕
    No tax withholding
    April becomes a financial event
  • ✕
    All money in checking
    Spendable. Visible. Tempting.

"You built the freedom. You accidentally lost the wealth machine that came with the cage."

How it works

Three steps. Five minutes. Forever after.

STEP 01
Connect Stripe

Read-only access. We watch your payouts — we never move money without your rules. Plus your bank, your brokerage, your IRA, your 401k provider via secure connections.

STEP 02
Set the rules

Dollar amounts. Percentages. Multiple destinations. As many rules as you want.

15% → Solo 401k
$500 → VOO (S&P 500)
5% → Roth IRA
STEP 03
Fill the box

Stripe payout fires. Your rules execute. Your wealth grows in the same dashboard where you watch your business grow. Set it once. Drift no more.

A typical week
MONDAY 9:14 AM
Stripe payout
$8,420
↓
RULES FIRE
Into the box
$2,105
↓
YOUR FUTURE
Compounds
forever
ER
Founder
Evan Riley
GHL Agency Owner · Built this for himself first
The Story

I built this because I needed it.

I quit my job. I built a GHL agency. I built a website service. I built affiliate income. I made real money — six figures running through Stripe in a year that I should have been proud of.

And one afternoon I noticed my 23-year-old assistant — who I pay — had a Roth IRA balance bigger than my brokerage account. She was going to retire wealthier than me.

Not because she was smarter. Because she had a system that ran in the background. The same system every W-2 employee has. The same system I'd had at every job before I bet on myself. When I quit, the system disappeared.

I tried Schwab. I tried Acorns. I tried calendar reminders. Nothing stuck. Because every existing tool runs after the money has emotionally become "mine" — and by then I've already mentally spent it.

So I built Founders Treasury. It catches the Stripe payout the moment it fires. It splits it before I see the full number. By the time I check my checking account, my future has already been funded.

"I built it for me. Now I'm giving it to every founder who's been losing this game."

Who it's for

Built for operators who already won.

You don't need education on why investing matters. You don't need motivation. You're not behind. You're winning at business and losing at wealth — because nobody built the system that fixes it. Now we have.

01
GHL Agency Owners
$500k–$5M ARR. You sell SaaS to clients. Your own retirement plan? Doesn't exist yet.
02
Coaches & Consultants
Variable income. High hourly. No HR. No 401k provider. Your CPA can't fix this.
03
Creators & Freelancers
YouTube, Stripe, Patreon, Shopify. Money in. Money out. Future undefined. Until now.
Pricing

Free forever. We earn when you earn.

Smart operators don't pay subscriptions to invest their own money. Schwab is free. Robinhood is free. Founders Treasury is free. We earn the same way they do — small, transparent fees on the wealth we help you build, paid by the rails, not by you.

Founders TreasuryFree forever
$0/mo
  • ✓ Stripe payout monitoring & rules engine
  • ✓ Multi-destination splits (% or $)
  • ✓ Brokerage, IRA, S&P 500, savings routing
  • ✓ Wealth dashboard alongside your business metrics
  • ✓ Founder community + early-access roadmap input
Founders Treasury ProComing soon
Lifetime
free for founding members on the waitlist
  • ✓ Everything in Founders Treasury
  • ✓ Auto tax-set-aside (quarterlies, made automatic)
  • ✓ Solo 401k optimization & contribution tracking
  • ✓ Multi-entity, multi-account routing
  • ✓ Tax & wealth projections
FAQ

Smart questions, honest answers.

What's "the box"?+
It's our shorthand for the wealth you're building. The brokerage account, the IRA, the 401k, the savings — all the destinations your Stripe payout gets routed into. Not literal. Just our way of saying: a portion of every payout goes somewhere you can't easily spend it. The rest hits your checking like normal.
Are you a brokerage? An RIA? A bank?+
None of the above — and that's the point. Founders Treasury is the routing and dashboard layer. Your money stays at your existing brokerage, your existing 401k provider, your existing bank. We orchestrate. We never custody your funds.
How does it actually move money?+
We watch Stripe payout events through Stripe's read-only API. When a payout fires, we trigger ACH transfers from your verified bank account into the destinations you set — your brokerage, your IRA, your 401k. All movements run on the same rails Schwab and Fidelity have used for decades. Nothing exotic.
What's the catch with "free forever"?+
No catch. We earn through transparent revenue-share with our brokerage partners — the same way Robinhood and Public earn — plus optional Pro tier features that power users opt into. You will never see a subscription charge for the core product.
Which brokerages and 401k providers do you support?+
At launch: Schwab, Fidelity, and Vanguard for brokerage; Carry and MySolo401k for Solo 401k administration; standard banks via Plaid. More providers added quarterly based on what founding members vote for.
Is this financial or investment advice?+
No. Founders Treasury is software that executes the rules you set. We don't pick investments. We don't tell you how much to save. We don't manage your portfolio. You're the operator. We're the system.
Why "Treasury"?+
Think less corporate treasury department, more pirate's chest. The wealth you've stored away. The thing you're protecting. The future you're filling. Founders Treasury is the brand. Auto-investing from every Stripe payout is what it actually does.
When does it launch?+
Closed beta: Q1. Public launch on the GoHighLevel and Stripe App marketplaces shortly after. Founding members on the waitlist get first access plus lifetime Pro tier access.
Who's behind this?+
Evan Riley — GHL agency owner, multi-business operator, built Founders Treasury because he was running real revenue through Stripe and saving none of it. Built for himself first. Now building for everyone in the same boat.

Show some discipline.

Put some money in the box.

Founders Treasury catches every Stripe payout and routes a piece of it where it should go — into your brokerage, your IRA, the S&P 500 — automatically, before you can spend it. Get rich slowly. Like the people who actually do.

FOUNDING MEMBERS GET LIFETIME PRO ACCESS